Thursday, 23 June 2011

The Women's Sport & Fitness Foundation team up with William Hill to highlight England's chances in the FIFA World Cup

Cold hard cash; potentially £73,000 of it. A fine way to encourage excitement and publicity for the upcoming FIFA 2011 World Cup in Germany.

The WSFF has teamed up with the UK's leading bookmaker to boost the profile of women's sport at a time when England's chances of winning are at its best yet. Currently installed as joint fifth faves at 16/1 after beating Sweden and the US in recent warm-up games, it would be a fantastic time to get the nation supporting our ladies.

William Hill has placed £5000 worth of bets on behalf of WSFF as follows;

1) £2000 on England to win the tournament (@16/1 = £32,000 profit)
2) £1000 on Kelly Smith to be tournament top scorer (@20/1 = £20,000 profit)
3) £1000 that England will not have any player sent off during the tournament (@even money = £1000 profit)

As well as much-needed publicity, the deal means that the WSFF are guaranteed to benefit by a minimum of £5000. All money received will be invested into the work that the charity does to help inspire and encourage women to play sport and increase participation nationwide.

"It couldn't come at a better time. with women's sport only accounting for 5% of sports media coverage and the number of women playing sport falling all the time. We know that seeing our sportswomen do well inspires women to participate so we wish Hope Powell's team the best of luck for the tournament - we're backing them all the way." - Sue Tibballs, Chief Executive of the Women's Sport and Fitness Foundation.
5% sports coverage is quite useless. It's embarrassing that the percentage is still so low. Women of all ages need to see females playing sport through a multitude of medias as well as in the flesh. In reality, it's happening all the time and yet even major events are sometimes hidden behind the wall of taboo and stereotypes that the media are shy to break through.

However, FIFA are ensuring that this tournament is well and truly in the spotlight, stating that the television coverage will be unprecedented. For the first time, all games will be shot in high definition with up to 18 cameras for selected matches. With steadycams, spidercams, helicopter cameras as well as those placed in-goal, they're hoping broadcasters and fans get exactly what they deserve during this exciting time for women's football.

'The football on the pitch will be great, and we want to be sure the fans receive the best-quality images and presentation of the matches' - Niclas Ericson, Director of FIFA TV.
GOOD NEWS! Best of luck to the ladies - let's hope they can pull in some extra dollar for the WSFF and inspire all those watching...

No pressure!

Games of the English national team will be shown via the BBC red button and on the BBC Sport website, with the final being shown live on BBC3. It all kicks off on 26th June!



Post a Comment